I decided to talk today about such interesting type of marketing as email – marketing. It is frequently used nowadays in different spheres and it doesn’t depend whether your business is large or small. It is one more opportunity to tell about your services and the latest news, to find new clients and to give one more chance to contact you. It is the easiest way of advertising that doesn’t need lots of money, but surely, will bring you positive result. Email marketing can be both used for already existing clients database (as sending them newsletters, for example) and for potential ones (trying to ensure them in the reliability and necessity of your services). I offer you to learn more about its main features, purposes and some strategy principles. So, let’s start: