So who are the ten? These are your early customers, the ten people who will listen, read or buy whatever you are selling.

If they don’t love it, you need a new product. Which means you will have to start over. But if they love it, your idea will spread. Your business will grow… probably not as fast as you want, but faster than you could ever imagine.

So now that you understand the concept of “10?, here is how you can apply it to blogging: