There are a lot of ads today that are considered “visual pollution”. They lack in essence and there are some that are just too direct, that in the faintest engagement it’ll detonate like an atomic bomb causing an explosive chaos of color and scheme. The days of modernist- influenced ads have passed, where “direct”, “straightforward”, and “simple” meant differently from today’s definition.
Advertising before the digital age was very different. There was a lot of experimentation, addition, and subtraction of design elements. Though ads during the 1960s up to the 1990s were not as graphically explosive as the ads today, they had the essence of the ideal ad – simple and intelligible. A well-known adman who was present throughout that timeline was George Lois